Where memories sleep : an exploration into human-centred design and visual storytelling to persuade and educate : a thesis presented in partial fulfilment of the requirements for a Master in Design at Massey University, Wellington, New Zealand

Abstract

Where Memories Sleep is an immersive cinedance installation designed to introduce new audiences to Antarctica and the science undertaken at Scott Base. The research explores using human-centred design methodologies to develop the communication strategy and visual narrative that inform the project’s creative direction. Tailored to appeal to millennials while remaining inclusive of all age groups, it primarily focuses on engaging and informing audiences about the existence and relevance of the science rather than expecting action toward Antarctica or climate change. Sitting at the confluence of three narrative disciplines; documentary, persuasion, and entertainment, the research project investigates the interaction and integration of these worlds when combined into a single immersive experience. Central to the project is a two-part narrative structure; a metaphoric imagined ‘legend’ that functions as a ‘Trojan Horse’ to engage the audience, and a supporting documentary making implicit the links to real science. The project narrative is inspired by the rich history of Antarctic exploration and draws on traditional and contemporary oral, visual and theatrical storytelling techniques. The storyline follows a familiar ‘hero’s journey’ structure beneath which runs a non-fiction aspect representing the current scientific activity in Antarctica. Where Memories Sleep is conceived as a long-term initiative and therefore adopts a flexible, modular approach to the narrative and scenographic elements. It is proposed to work across a variety of installation locations and media opportunities, such as a single-channel online video, to full live dance performance/installation.