Compound Brands and the Multi-Creation of Brand Associations: Evidence from Airports and Shopping Malls

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10.3390/su15021450
Open Access Location
https://www.mdpi.com/2071-1050/15/2/1450
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Citation
Sustainability, 2023, 15 (2), pp. 1450 - 1450
Date
2023-01-12
Author
Tsui, WHKORCID
Gilbey, AORCID
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CC BY
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MDPI AG
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