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Compound Brands and the Multi-Creation of Brand Associations: Evidence from Airports and Shopping Malls

dc.contributor.authorHenderson I
dc.contributor.authorAvis M
dc.contributor.authorTsui WHK
dc.contributor.authorNgo D
dc.contributor.authorGilbey A
dc.date.available2023-01-12
dc.date.issued2023-01-12
dc.identifier.citationSustainability, 2023, 15 (2), pp. 1450 - 1450
dc.identifier.issn2071-1050
dc.format.extent1450 - 1450
dc.publisherMDPI AG
dc.relation.urihttps://www.mdpi.com/2071-1050/15/2/1450
dc.rightsCC BY
dc.titleCompound Brands and the Multi-Creation of Brand Associations: Evidence from Airports and Shopping Malls
dc.typeJournal article
dc.citation.volume15
dc.identifier.doi10.3390/su15021450
dc.description.confidentialfalse
dc.identifier.elements-id458885
dc.relation.isPartOfSustainability
dc.citation.issue2
pubs.organisational-group/Massey University
pubs.organisational-group/Massey University/Massey Business School
pubs.organisational-group/Massey University/Massey Business School/School of Aviation
pubs.organisational-group/Massey University/Massey Business School/School of Communication, Journalism and Marketing
dc.identifier.harvestedMassey_Dark
pubs.notesNot known
dc.subject.anzsrc12 Built Environment and Design


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