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The socio-psychological aspects of the personalization of politics : examining the process, conditional factors, and implications of parasocial relationships with political figures : a dissertation presented in fulfilment of the requirements for the degree of Doctor in Philosophy in Psychology at Massey University, Albany, New Zealand
(Massey University, 2019)
Amidst the growing complexity of modern politics, it has been documented that people tend to
focus more on individual candidates instead of parties, developing psychological bonds with
them personally. Although this ...