The fact that TV enjoys a great number of viewers, many of whom are influenced by it is undeniably acknowledged. This paper analyses the successful American sitcom, The Big Bang Theory, and investigates the factor of ...

Wiper application of herbicides to weeds sometimes causes damage to pasture plants, especially white clover, growing immediately under the wiped weeds. Two experiments were conducted to determine the potential for either ...

Evidence confirming the robustness of qualitative methodologies in marketing research is scarce. Instead, quantitative methodologies dominate publications in marketing journals, a stark contrast to other academic disciplines ...

Net-Promoter Score (NPS), a loyalty measure, is used extensively in commercial market research due to its simplicity of use and ease of understanding, despite criticism of the metric. Given the widespread use of NPS ...

Four field experiments were established in the Waikato and Manawatu regions over two years to determine planting date (PD) influence on growth, silage yield (SY) and starch content of seven maize (Zea mays) hybrids. Silage ...

The international reputation of a university is heavily based on the quality and influence of its research and hence the competence of its researchers. To provide support and enable the research community, an university ...

Over the past two decades, major increases in production have occurred in the New Zealand dairy industry. This has required the use of externally sourced inputs, particularly fertiliser, feed supplements, and irrigation. ...

While considerable effort goes into equipping undergraduate students in science, technology, engineering and medicine with knowledge discovery skills and an understanding of the scientific literature, many of them complete ...