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Investor psychological bias towards number preferences in stock price endings : rationality vs irrationality : a research thesis submitted in fulfillment of the requirement of the degree of Masters in Business Studies (Fin) at Massey University
(Massey University, 2011)
Consumer reactions towards products that end with $X.99 have been heavily researched in the marketing literature. My study has found psychological bias towards numbers in finance prices, where there is a positive return ...