Welcome to the real world : a guide to effective implementation of self service : a thesis presented in partial fulfilment of the requirements for the degree of Masters in Fine Arts at Massey University, Wellington, New Zealand

Abstract

Utilising international artists Marcus Coates, Mierle Laderman Ukeles, and Martin Creed as reference models, this exegesis discusses a range of recent text, video, and relational works by Elisabeth Pointon. Under the guise of ‘double agent’ - defined in as having a day job (at a luxury car dealership) - that feeds into her art practice, this exegesis investigates how shared spaces are becoming sites for communal isolation. In addition, it considers the wider implications of having a social practice to champion artistic spirit into the work environment, in an attempt to redefine the conventional hierarchies of corporate language, and the power attributed to it.