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dc.contributor.authorHapeta, Jen_US
dc.contributor.authorPalmer, Fen_US
dc.contributor.authorKuroda, Yen_US
dc.contributor.editorMercier, Oen_US
dc.contributor.editorWebber, Men_US
dc.date.available2018-06-25en_US
dc.date.issued2018-06-25en_US
dc.identifierhttp://www.journal.mai.ac.nz/content/ka-mate-commodity-trade-or-taonga-treasureen_US
dc.identifierhttp://www.massey.ac.nz/massey/learning/colleges/college-of-health/staff/staff_home.cfm?stref=078050en_US
dc.identifier5en_US
dc.identifier.citationMAI journal: a New Zealand journal of indigenous scholarship, 2018, 7 (2), pp. 170 - 185 (16)en_US
dc.description.abstractThis paper advocates for change regarding commodification of Mäori rituals in sport, arguing that haka are important taonga, symbolising Mäori practices of knowledge transmission. Indigenous research methodologies based on Kaupapa Mäori theory were utilised in this study. The literature reviewed highlights ongoing commodification of “Ka Mate” (a haka composed by Ngäti Toa chief Te Rauparaha) by transnational corporations in sport-related settings. A critique of promotional advertisements for sport events illustrates how recent legislation has had minimal impact. Further, it presents three examples, which coincided with the 2015 Rugby World Cup, of how corporate sponsors used haka for commercial purposes. This study includes püräkau of three pükenga immersed in te ao Mäori, who suggest that haka, including “Ka Mate”, should be treasured rather than traded by non-Mäori, to ensure wellbeing of Mäori and their taonga tuku iho. Conclusions provide recommendations for sport marketing researchers and practitioners alike.en_US
dc.format.extent170 - 185 (16)en_US
dc.publisherNgā Pae o te Māramatangaen_US
dc.relation.urihttp://www.journal.mai.ac.nz/content/ka-mate-commodity-trade-or-taonga-treasureen_US
dc.subjecthakaen_US
dc.subjectkaupapa Māorien_US
dc.subjectpūrākauen_US
dc.subjectrugbyen_US
dc.subjectsponsorshipen_US
dc.titleKa Mate: A commodity to trade or taonga to treasure?en_US
dc.typeJournal Article
dc.citation.volume7en_US
dc.identifier.doi10.20507/MAIJournal.2018.7.2.5en_US
dc.description.confidentialfalseen_US
dc.identifier.elements-id417208
dc.relation.isPartOfMAI journal: a New Zealand journal of indigenous scholarshipen_US
dc.citation.issue2en_US
pubs.organisational-group/Massey University
pubs.organisational-group/Massey University/College of Health
pubs.organisational-group/Massey University/College of Health/School of Sport, Exercise and Nutrition
pubs.organisational-group/Massey University/Other
dc.identifier.harvestedMassey_Dark
pubs.notesNot knownen_US
dc.publisher.urihttp://www.journal.mai.ac.nz/content/ka-mate-commodity-trade-or-taonga-treasureen_US


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